Tuesday, 23 June 2009

more sunsets....

i had made a post last year on sunsets, with some pics that i had taken.... just thought of adding some more, which i took a couple of days back....

this was quite an unusual sight, only the top half of the trees being lit up by the light of the setting sun....



the stark contrast in the colours can be seen more closer ...


and our apartment building with a golden glow...

Posted by Picasa

Monday, 22 June 2009

new, but not necessarily improved !

well, i just thought i would try out a new template on my blog.... the old one was just fine, but was just a little 'blah' ! - so just thought that i would step up the look a little bit....
will have to wait and see how i like it in the days to come, and if it doesn't go down well with me, might try to change it again...
well, when i have nothing worthwhile to write about, what to do but fiddle around with these cosmetic changes ?!

Thursday, 4 June 2009

gaga over zoozoo !


i'm almost always late in catching up with things....and more so if it has the faintest connection with cricket - which maybe the reason why i was ignorant till a few days back about the existence of zoozoos - those creepy yet cute characters which seem to have taken the indian ad world by storm....
i had missed seeing the vodafone ads as i prefer not be in the vicinity of a cricket match, even though every IPL match was running on our TV screen (thanks to K ,who, like most other indian guys, is a walking Wisden when it comes to cricket ! ).
coming back to zoozoos, i found out and saw these ads on youtube (when you miss something on tv, where else to catch it but on youtube ! ) after my cousin enlightened me....

one can't help admiring the innovative concept behind these characters....within 25 seconds, and without any dialogues or eye catching locations, the ads convey the message with such an impact that its impossible to forget them for a long time to come.... no wonder they have such a huge following - with thousands of fans in facebook and orkut...

zoozoo, vodafone, vodafone india, hutch, vodafone ad, indian ads

O&M, the agency behind the ads, really deserves appreciation for creating the campaign - the mobile phone industry in india is a huge one with much more potential for growth in the coming years, and the popularity of cricket in the country of course needs no explanation - so what better idea than to launch the campaign during the IPL season... and the ads seem to have caught on much more rapidly than the proverbial house on fire....the concept of the characters, seperate ads for each value added service, the crisp and effective presentation that takes home the message, all deserve to be lauded - and not to forget the fact that the characters are not graphics, but real people in costumes !

well, i guess vodafone always strikes the right chords when it comes to ads - who can forget the endearing Pug puppy and the cute kids in the ads when Vodafone was still Hutch ? (personally, i think i still like them more than the zoozoo series :) )
of course, whether the fan following for the ads are any indicators of increased revenue is something to wait and watch, i guess....

(image source :  http://en.wikipedia.org/wiki/File:Zoozoo-vodafone-1.jpg )

LinkWithin

Related Posts Plugin for WordPress, Blogger...